Why Your Old Healthcare Marketing Strategy Isn’t Working

Ian discusses how 90% of today’s marketing decisions are driven by emotions, with 80% being made impulsively. He also highlights the difficulties of “marketing by the pound.” Additionally, Ian explains that due to regulatory constraints, healthcare often remains in the safer, less innovative areas of marketing. He emphasizes that data can foster empathy between brands and their audiences and encourages everyone to “bring your soul to work every day.”

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