Tips for Marketing to Gen-Z

Gen Z is deeply immersed in the online world, spending significant time on social media and their phones. For many, climate change is the defining existential threat. In the West, a lot of Gen Zers are increasingly questioning capitalism. As a B2B marketer, it's crucial to understand this generation and what drives them, because they’ll soon be a dominant force in the workforce. Ian Baer has insight into Gen Z and how B2B brands should shape their marketing strategies for this demographic. In this podcast, Ian and Jeremy Shere explore what makes Gen Z tick, what influences their purchasing decisions, and what B2B marketers need to know to create content that effectively converts Gen Z prospects into customers.

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