You Can’t Fix Bad Strategy With More Spend.

Here’s what wasted spend looks like:

-Media that never reaches the right people

-Research that gets buried-Creative that feels good, but flops

-Optimizations that never lead to actual outcomes

Marketing has become too comfortable rewarding activity over impact. We chase volume, not value. We reward movement, not meaning. You can’t fix bad strategy with more spend. You can only win when you understand the real signals behind buying decisions — before the brief is even written.