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Featured Stories

Sports viewership in the streaming era

How America watches sports today and a look into its fractured future

More sports viewers are engaging with games as 'pop culture events'

November 4, 2025

Ian Baer, Founder & CEO of Sooth, Named to ADWEEK Innovator 50

Baer Recognized for Industry Impact through ELI, Sooth’s Proprietary AI System Empowering Brands to Decode Consumer Behavior and Predict Purchasing Decisions

ELI Reports

Sports viewership in the streaming era

Five Wallets, One Big Squeeze

Welcome to the Food+ Era

The Five Instinctual Behaviors of Financially Squeezed Americans

Now that the Paramount/WB deal is done, will it produce?

Who's Really Driving Prediction Markets?

Anthropic will battle Google, Meta, and Apple for consumer AI supremacy

Will the MacBook Neo Change the PC Market?

The New Cheap Thrills Economy

February 16, 2026

The $18 Lie: How Spending on Food Delivery Masks America's Financial Struggles

January 26, 2026

The Super Bowl's Tone-Deaf Ads Problem

January 19, 2026

America's K-Shaped Economy: One Country, Two Financial Realities

January 12, 2026

The Consumer Debt Iceberg: America's Big Credit Squeeze Begins

January 5, 2026

America's Consumer Credit Blind Spot: After a BNPL Holiday, Welcome to "Later."

December 29, 2025

Special Report: The Consumer Debt Iceberg

December 15, 2025

Year-End Special Edition: ELI's 2026 Forecast

December 8, 2025

The January Reckoning: When Four Easy Payments Become Forty Hard Ones

December 8, 2025

Buy Now, Regret Later: Special Investigation Series

December 1, 2025

Gen Z's Black Friday Shocker Will Alter America's Retail Landscape

November 24, 2025

Broke and Buying: Why Financially Anxious Americans Will Spend More Than Ever This Holiday

November 17, 2025

The Mirror Effect: How AI Reveals Three Hidden Shopping Behaviors

November 10, 2025

Black Friday 2025: Fear Overtakes Excitement as Shoppers Brace for Survival

November 3, 2025

Cannabis: America’s New Everyday Medicine

October 28, 2025

The DIY Mental Health Revolution—And What It Means for Work and Healthcare

October 20, 2025

Job Anxiety is at an All-Time High — and Most Americans are Scared Stiff

October 13, 2025

How Fast Food's Future May Leave Big Brands Behind

October 6, 2025

America's Changing Coffee Economy

September 22, 2025

Corporate America’s AI Reckoning

September 15, 2025

What's Next for U.S. TikTok?

September 8, 2025

Streamers on the Bubble: The Future of Fall TV

September 2, 2025

How are Families Getting Ready for Back-to-School?

August 25, 2025

Big-Box Loyalty is Breaking Down: The Future of Home Improvement & DIY

August 18, 2025

Americans are Drinking Less, How Will Alcohol Brands Pivot?

Hot Steaming Cup of Truth

Hot Steaming Cup of Truth

September 24, 2025

The Best Award? A Customer.

Hot Steaming Cup of Truth

September 17, 2025

Does Reach Equal Relevance?

Hot Steaming Cup of Truth

September 10, 2025

The Audience Targeting Mistake Costing You ROI

Hot Steaming Cup of Truth

September 5, 2025

3 Steps for Social Media Shares

Hot Steaming Cup of Truth

September 2, 2025

Stop Paying for Empty Attention

Hot Steaming Cup of Truth

August 28, 2025

Engagement Rate is a Lie

Hot Steaming Cup of Truth

August 26, 2025

The 84% You're Ignoring: Where Real Customer Conversations Happen

Hot Steaming Cup of Truth

Good Intentions Don’t Guarantee Impact.

Hot Steaming Cup of Truth

You Can’t Fix Bad Strategy With More Spend.

Hot Steaming Cup of Truth

Stop Trusting Misleading Metrics

Hot Steaming Cup of Truth

The Cost of Signal Waste

Hot Steaming Cup of Truth

Identify Your Invisible Competitors

Hot Steaming Cup of Truth

Emotional Intelligence

Hot Steaming Cup of Truth

The Problem With Personas

Hot Steaming Cup of Truth

Demographics

Hot Steaming Cup of Truth

Why 93% of Marketing Fails

Hot Steaming Cup of Truth

The Truth Your Customer Data Isn’t Telling You

Hot Steaming Cup of Truth

Boost Your Marketing with Hyper-Personalization

Hot Steaming Cup of Truth

Loyalty Is Down 57%—Here’s What Still Keeps Customers Coming

Hot Steaming Cup of Truth

February 18, 2025

Most Brands Miss What Drives 93% of Consumer Behavior

Hot Steaming Cup of Truth

February 14, 2025

Why Gen Z ROI Takes More Than Just TikTok

Hot Steaming Cup of Truth

February 7, 2025

Why Second Screens Are the Real Super Bowl ROI Play

Hot Steaming Cup of Truth

November 26, 2024

Why Emotional Connection Is the Key to Fixing Broken Loyalty

Hot Steaming Cup of Truth

September 3, 2024

Gen Z Loves Celebs—Just Not on Your TV Commercials

Hot Steaming Cup of Truth

August 29, 2024

Why Celebrity Marketing Misses the Mark with Boomers

Hot Steaming Cup of Truth

August 27, 2024

Gen Z Uses Social to Browse—Not to Be Told What to Buy

Hot Steaming Cup of Truth

August 17, 2024

Why Facebook May No Longer Reach Your Boomer Audience

Hot Steaming Cup of Truth

Want Gen Z’s Attention? Follow Them to the Right Platforms

Hot Steaming Cup of Truth

September 18, 2023

Gen Z’s Streaming Power Is Reshaping Entertainment’s Future

Hot Steaming Cup of Truth

September 14, 2023

B2I: The Shift to Emotion-First, Individual-Focused Marketing

Hot Steaming Cup of Truth

September 14, 2023

Inspiration + Impulse: The New Formula for Driving Sales

Hot Steaming Cup of Truth

August 22, 2023

Why Emotional Connection Is Your Brand’s Sharpest Edge

Hot Steaming Cup of Truth

Why All Marketing Is Now B2I—Business to Individual

Hot Steaming Cup of Truth

The New Rules Blurring B2B and B2C Marketing

Hot Steaming Cup of Truth

Why It’s Time to Replace B2B and B2C with B2I Marketing

Hot Steaming Cup of Truth

Gen Z Shops Like a Game—Is Your Brand in Play?

Hot Steaming Cup of Truth

Gen Z Buys Moments, Not Merchandise—Is Your Brand Ready?

Hot Steaming Cup of Truth

How CSR Messaging Lands Differently Across Generations

Hot Steaming Cup of Truth

Brand Equity Fades—Loyalty Wins in the Moment of Truth

Hot Steaming Cup of Truth

February 16, 2023

Why Deeper Consumer Insight is Marketing's Biggest Missed Opportunity

Thought Leadership

Thought Leadership

What The First Wave of AI Failures Should Teach Every Organization

Thought Leadership

Cannabis users are chasing relief, not a high

Thought Leadership

Retail Isn’t About Loyalty Anymore

Thought Leadership

November 14, 2025

TV Has Never Been Bigger. Why Is It So Misunderstood?

Thought Leadership

October 15, 2025

5 Mistakes Cannabis Marketers Keep Making—and How to Fix Them

Thought Leadership

How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back

Thought Leadership

Why Today’s Marketing Leaders Should Prioritize Emotion Over Data

Thought Leadership

Brands Can Still Win with Micro-Influencers Who Feel Real

Thought Leadership

Why Emotional Clarity, Not AI Hype, Will Decide the Future of Marketing

Thought Leadership

Emotional Economics: The Credit Mindsets Shaping Retail in 2025

Thought Leadership

The Fall and Rise of the American Shopping Mall

Thought Leadership

February 25, 2025

Ditch the Labels: Market to People, Not Generations

Thought Leadership

February 11, 2025

Super Bowl Ads That Won Hearts—and Why They Worked

Thought Leadership

February 4, 2025

Why Super Bowl Ads Need Emotion—and a Second Screen Strategy

Thought Leadership

January 29, 2025

AI Isn’t the Answer: Strategy Is What Sets Brands Apart

Thought Leadership

January 22, 2025

Post-Election Shoppers Want "Real"—Not Just Relevance

Thought Leadership

December 19, 2024

Why Emotion, Not Logic, Drives Buying Decisions

Thought Leadership

December 10, 2024

What the Election Taught Us About Consumer Emotion

Thought Leadership

November 22, 2024

Decision Fatigue Broke Marketing—Here's How to Fix It

Thought Leadership

August 14, 2023

Gen Z Buys on Purpose—Not Just Price or Hype

Thought Leadership

Inside Gen Z’s Buying Brain: What Drives Their Decisions

Thought Leadership

February 23, 2023

Which Super Bowl Ads Actually Worked? Sooth Has the Data

Thought Leadership

February 11, 2023

Which Super Bowl Ads Hit Home? Sooth Has the Real Score

In the News

Sooth Enters their Next Growth Phase with Two Key Hires

What Taco Bell Learned From Chipotle's Mistakes Amid Cyclospora Outbreak

Good Data, Not Big Data: The Case for Emotional Intelligence in Marketing

Prediction market traders aren't sports bettors — they're DeFi natives

Prediction Market Traders Are Crypto Enthusiasts, Not Sports Bettors, Data Shows

Who Prediction Market Traders Really Are: More DeFi Enthusiast, Less Sports Bettor

AI adoption is booming, but productivity gains take time

February 8, 2026

Why Timing Matters in Ritz’s Super Bowl Marketing

February 5, 2026

Why the Insurance “Churn Apocalypse” Isn’t Coming

January 15, 2026

Marketing to Clean Beauty Shoppers: Five Categories of Consumers

December 15, 2025

2026 Insurance Outlook: What Consumers Can Expect

December 12, 2025

Consumers lean on BNPL and Walmart gets excited about Anthropologie

December 10, 2025

The 10 Brand Controversies Everyone Was Talking About in 2025

October 8, 2025

How Agentic AI is Helping Advertisers Find CTV Audiences

September 15, 2025

Inside the Forces Shaping Streaming’s Next Era

August 25, 2025

Why the Cracker Barrel logo change triggered an 'emotional shockwave'

August 21, 2025

Rage-Bait Ads Are Risky. So Why Do Brands Keep Making Them?

Turturro's Style, and the Samsonite Shift

Redefining Predictive Marketing with Sooth’s 93% Advantage

Expert Opinion on Southwest's New Commercial

Can Loyalty Survive Short Term Moves?

The Latest AI-Powered MarTech News and Releases

Southwest Sacrifices 'Bags Fly Free' Promise

Sooth Makes Media Tech News

Top AI Developements

In Media News, Emotional Logic Interface Unveiled

Why Pharma Needs to Leverage Social Media

What It Takes to Sell Skincare to Ordinary Dudes

February 25, 2025

H&M’s White Lotus Drop Proves Fashion’s New Power Play

February 12, 2025

Dr. Squatch & Trojan Shake Up Valentine’s Day Gifting

February 10, 2025

How Pharma Can Rebuild Trust in a Broken Social Landscape

February 9, 2025

OpenAI’s Super Bowl Win: Making AI Feel Human and Approachable

January 30, 2025

TikTok Ban Looms—How Advertisers Are Preparing to Pivot

January 17, 2025

Dunkin’s “Shake That Ess” Serves Gen Z Humor and Hype

December 26, 2024

Top Pharma Podcast: How Gen Z Is Rewriting the Playbook

December 18, 2024

How AI + Empathy Are Powering the Next Era of Branding

December 16, 2024

19 Smart Ways to Integrate AI Into Your Business

December 12, 2024

How Sooth Turns Emotion Into Marketing That Performs

September 10, 2024

Boomers Are the Unexpected Drivers of Sustainable Beauty

August 20, 2024

Personalized Service Wins Boomers—and Boosts Brand ROI

August 13, 2024

How the Harris Campaign Gets Gen Z with Platform-Smart Content

Using Emotional Intelligence to Humanize Your Marketing

How Emotional Intelligence Builds Brand Loyalty That Lasts

The New Pharma Playbook: AI, Emotion, and Patient-Centric Messaging

How Startups Can Win Gen Z With Values, Not Just Ads

How Sooth Turns Emotional Insight Into Brand Loyalty

February 27, 2024

How Pharma Can Win Gen Z with Emotion and Authenticity

February 6, 2024

How Exclusive Perks Turn Loyalty Into Love

January 9, 2024

Why AI Fails in Retail—and How to Fix It

January 2, 2024

Gen Z's Wealth Playbook: Digital, Authentic, and On-Demand

October 27, 2023

Why Brand Silence on Global Crises Risks Consumer Trust

September 25, 2023

Why Gen Z Women Trust the Jenners Over Financial Experts

September 18, 2023

Can Celeb Stays Help Airbnb Rebound This Summer?

August 23, 2023

Target’s Backlash Proves You Can’t Market to Everyone

August 22, 2023

Has Disney's Brand Shift Gone Too Far—or Just Far Enough?

Musk vs. Twitter: Bold Rebrand or Brand Breakdown?

Will Musk’s Twitter Rebrand to X Hurt or Help the Platform?

How Emotional Insight Is Rewiring Marketing Strategy at Scale

Gen Z’s Scent of Authenticity Is Reshaping Luxury Fragrance

How Social Media Is Reshaping Politics and Brand Trust

How Nostalgia Keeps Legacy Food Brands Relevant Today

5 Reasons Amazon Ads Stay Strong—Even in a Recession

Gen Z Wants to Shop Where They Scroll—Are You Ready?

Inside Gen Z’s Mind: What Today’s Brands Are Missing

February 10, 2023

“Soothrbowl Sunday” Reveals Which Super Bowl Ads Hit Emotion

January 20, 2023

Sooth Helps Brands Turn Data Into Smarter Marketing Moves

January 19, 2023

Sooth Uses Predictive Intelligence to Humanize Marketing

Videos

More sports viewers are engaging with games as 'pop culture events'

The $110B Streaming Merger Has a Problem — Sooth CEO Ian Baer Breaks It Down

Who is the Target Consumer for Apple's MacBook Neo?

December 29, 2025

Sooth Debuts 2026 Marketing Predictions Live from NYSE

The Fatal Flaw in Database Marketing, And How AI is Repeating It

The 7% Trap: Why Marketing Keeps Failing — and How to Fix It

How Pharma Can Combat Misinformation

How Uncertainty & Distrust Damage Relationships

Social Media Uncertainty

February 13, 2025

How Pharma Can Restore Trust Amid AI and Misinformation

February 12, 2025

How Pharma Can Rebuild Trust in the Age of Misinformation

February 11, 2025

Rebuilding Pharma Trust in the Age of AI and Misinformation

October 7, 2024

Why Playing It Safe Is Killing Marketing Creativity

Are You Ready to Solve the Unsolvable?

August 22, 2023

Is Brand Loyalty Dead—Or Just Evolving? | Four New Truths of Marketing - Episode 4

August 22, 2023

Why Emotion—Not Facts—Now Drives Brand Loyalty | Four New Truths of Marketing - Episode 1

August 22, 2023

Why Timing Isn't Everything in Modern Marketing | Four New Truths of Marketing - Episode 3

August 22, 2023

The Power of Anticipation in a World of Impulse Buying | Four New Truths of Marketing - Episode 2

January 27, 2023

Why Emotional Clarity Turns Impulse Buyers into Loyalists

January 17, 2023

Marketing's Broken. Understanding Consumers Can Fix It

January 17, 2023

Why Data Alone Won’t Drive Results—And What Will

January 17, 2023

How to Create Brand Experiences People Actually Want

January 17, 2023

Want 2x ROI? Start Making People Feel Seen

Podcasts

Marketing That Predicts What People Feel

February 16, 2026

Super Bowl Ads: Genius, Garbage & Generative AI

December 7, 2025

The 2025 Year-End Review

October 9, 2025

The Emotional Core of Every Decision and Its Importance in Marketing

September 22, 2025

Should Your Brand Pick a Side?

The 'I's of Marketing

Cracking Emotional Insights

How Sooth Cracks Emotional Insights

Finding the Empathy in Data

How Empathy in Marketing Can Double Your ROI

February 18, 2025

Why Pharma’s Trust Problem Needs a Hidden Social Solution

February 3, 2025

AI, Trust & the New Rules of Marketing

January 20, 2025

How Modern Loyalty Is Built—Not Bought Anymore

November 4, 2024

AI, Social Media, and Retail Trends Reshaping Marketing

September 30, 2024

Why Emotion and Strategy Are Reshaping Modern Brands

September 9, 2024

How Emotion Redefines Customer Experience in the AI Era

Why Emotional Insight Is the Loyalty Engine Brands Need

How AI + Empathy Can Revive Real Ad Creativity

How Emotion and Data Are Reshaping Healthcare Marketing

The AI Tool Helping Marketers Scale Empathy and Impact

Gen Z Buys Inspiration—Not Just Products or Brands

How Gen Z Is Rewriting the Rules of Pharma M&A Strategy

Emotional Data, Nostalgia & the Rise of Brand Advocates

February 1, 2024

Why Emotion Is the New Edge in B2B Marketing Strategy

January 31, 2024

How Emotion, Gen Z & AI Are Redefining Brand Loyalty

January 31, 2024

Emotional Intelligence, Gen Z, and the Future of Marketing

December 18, 2023

Ian Baer on 35 Years of Brand Strategy and the Power of Emotional Data

November 13, 2023

The Future of Marketing: Emotion, Strategy, and Real Impact

September 26, 2023

3-Step Formula to Emotionally Connect With Your Audience

August 24, 2023

How B2B Brands Can Win Over Gen Z Decision-Makers

Filtering by:

Tag

Operator

Value

Welcome to the Food+ Era

Who Prediction Market Traders Really Are: More DeFi Enthusiast, Less Sports Bettor

Prediction Market Traders Are Crypto Enthusiasts, Not Sports Bettors, Data Shows

Prediction market traders aren't sports bettors — they're DeFi natives

The $110B Streaming Merger Has a Problem — Sooth CEO Ian Baer Breaks It Down

The Five Instinctual Behaviors of Financially Squeezed Americans